Following Objectives of The Companies Using Social Media as a Marketing Communication Tool

1. To Create the Brand Awareness:

The main objective of companies is to use social media as a marketing tool to create brand awareness. Nowadays, the average individuals spend around 2 hours on social media which makes it the best platform to get people’s attention. Creating brand awareness help brands to create a positive image in customers’ mind, communicate who they are and eventually boost their sales. This gives them a competitive edge over competitors.

2. Feedback:

Feedbacks are a very important tool to improve customer experience. Social media is a great platform where companies can get honest feedback about their product and service. Through that feedback, they make their products and services better and make their customers satisfied.

3. Build a Healthy Relationship with Customers:

Every company has a wish that they have a healthy relationship with their customers, so they build a good image in the market and become successful. It is important for the companies that they highly engaged with their customers through social media and making advertisements for their target customers that they never forget your company and they become loyal to your company.

4. Increase Customer's Engagement

Increasing customers’ engagement is very important for all nowadays because customers are switching from one company to another due to less engagement of your company’s product they stop using that product. So for increasing customer engagement companies use social media as a marketing communication tool through that they do advertising and it helps to brand development. Through social media platforms, they get feedbacks about their products and services. They also increase customer engagement by the rewards or deal type strategy to boost their target customers towards their products.

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