Advantages and Disadvantages for Brand Using Social Media as Marketing Tool

ADVANTAGES

Brand Awareness

With 4.48 million users, Social media is the most important medium to create brand awareness and connect to the target audience. People of all age brackets, genders, nationalities, and religions have unrestricted access to the brand.

Higher Traffic

Most of the brands now have significantly higher traffic on their websites and Social Media rather than on their physical stores. It enables your existing and potential prospects to connect with you and be a part of your journey. Optimized content helps companies to reach a greater number of audiences and create a brand image.

Customer Insights

In old times, Brands had to work arduously to get market insights and know-how of what their competition is doing but now Social Media has eased this process and companies have all the insights of what the customer wants, how consumer behavior is going to affect the company and what market gaps the company can fill to bring out the best results

Communication

Social Media as a tool for business communication is cost-efficient and has a higher ROI compared to the traditional marketing mediums. Most of the options to reach an organic audience are free of cost and easy to use. Even paid marketing could be done at a very low budget depending on the company’s convenience and the number of people it wants to reach.

Feedback

Instant feedback helps you understand how well your product is performing. Gone are the days, where companies waited for weeks to get a significant outcome of their marketing campaign, now with the help of social media and close customer interaction, brands can evaluate their performance and track results for decision-making purposes.

DISADVANTAGES

Criticism

Backlash and instant criticisms are part and parcel of Social Media, not everything a brand does is supposed to get positive feedback. Negative comments and criticism can threaten the future position of your brand. And it can leave a negative mark on the company’s image.

Time-Consuming

Social Media Marketing is a time-consuming process and needs a lot of patience. Evaluation of a social media campaign is gauged on the basis of the success of the complete campaign not just part of it. Not being able to connect to the masses and putting below-average content is the major problem that brands face these days.

Excessive Posting can be Harmful

Another disadvantage of Social Media as a business communication tool is that you can not be impulsive while promoting your brand. It is good to pre-empt things but overdoing things can directly affect the performance and efficiency of the product.

No Secrecy

Your competitor knows everything about you! Without a doubt, your competitor has an eye on what you’re doing and would bring their A-game on to surpass your brand.

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